More than a mode of transport
At Beanmachine, we’ve got a thing for camper vans. Not the standard white company vehicles, but the kind with character. Think: a Volkswagen California. Sometimes electric. Always smart. Built for movement. You’ll find them parked outside our .CO space, en route to a client, or headed to an off-site. And no, that’s not a coincidence.
Look closely, and you’ll see: these vans are more than transportation. They’re a rolling metaphor for how we show up in our work. For what we value. And for how we think about organizations, teams, and leadership.
Tailored work takes care
Our vans take care. Attention. Maintenance. And that’s exactly how we see change. Not a copy-paste solution, but crafted work. Tailored to context, people, and timing.
A good intervention feels like a good road trip: well thought out, with intentional stops, but room for detours and surprises too. Not on autopilot, but choosing your route, eyes on the horizon. Autonomy, with direction.
No backseat leadership
And yes: in a van, you sit close to each other. No backseat hierarchy. No single driver calling the shots.
That’s how we work too. Exploring together. Challenging each other. Slowing down when needed. No buzzwords, no façades, just honest conversations that move things forward.
Built for movement and connection
The vans we love are built for freedom, but grounded in connection. Just like us. No polished jargon. No showmanship. But clear insights, real partnership, and a style that balances rebellious and professional.
A brand that drives
When we reimagined our branding, we didn’t look for a static logo or slogan. We looked for something that could carry us. The van naturally came to our minds. It made sense. It still does. It reminds us: our brand isn’t fixed, it moves, just like us.
Coming soon: the Beanzine
In December, we’re releasing our third Beanzine.
Not a brochure, but a road trip through our world of leadership, culture, and transformation.
In it, you’ll find the full story behind our love for camper vans, and how they became a moving metaphor for our work.
We’ll also share the why and how of our rebranding: how we evolved from a bold challenger to a solid, premium partner (without losing our edge).
