Deep empathy personas

Don’t hesitate to use this one whenever you need a deep empathy dive. Use it for customers, users, colleagues, bosses, direct reports, … whoever’s shoes you want to wear for a while. We have the print and writable PDF version for you.

What's it all about?

User personas are fictional characters that represent archetypal users of your product or service. It answers the question: who are we designing for? It’s a user-centric method for understanding your user’s pain points and motivations. Personas are based on fictional users, they tell you who your customers are.

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